1. Sophistication:
The use of more sophisticated flavours and formats is adding a further layer of innovation.
2. Reduced sugar:
Following rising health concerns, consumers are increasingly reducing their sugar intake.
3. Functional boost:
There is a growing focus on functional confectionery, featuring ingredients that deliver health benefits.
4. Lifting the mood:
Busy lifestyles are putting a spotlight on confectionery that can offer some stress relief.
5. Sustainable:
Leveraging food waste and using fair-trade ingredients is one of the industry’s key sustainable solutions.