What we have:
- Liquid and powdered coffee flavours for coffee products such as roasted and ground coffee, instant coffee including 100% coffee, 2-in-1 coffee and 3-in-1 coffee, and other canned coffee drinks, etc.
- Coffee is one of the most widely consumed beverages in the world.
Roasted and ground coffee
Ground coffee is very popular as it is very accessible. Made from whole coffee beans, ground coffee is then grounded, packed, and marketed.
Roasted and ground coffee: Coffee grounds, by comparison, have a much higher capacity for pleasant acidity, a wider range of bodies, and more flavor compounds to be extracted.
Instant coffee is the dried soluble portion of roasted coffee, which can be presented to the consumer in either powder or granule form for immediate make-up in hot water, whilst the insoluble parts, or spent coffee grounds, are left behind at the factory, for the manufacturer to dispose of.
- Instant coffee 2 in 1: packets contain a blend of instant coffee and sugar.
- Instant coffee 3 in 1: packets- contain a blend of instant coffee, sugar, and creamer.
Canned coffee means coffee in a can ready to drink without any preparation. It is mainly sold from vending machines and at convenience stores. Ii is also called ready-to-drink coffee collectively with products packed in a chilled cup or a PET bottle (Polyethylene terephtalate bottle).
Cold Brew Coffee
Cold Brew Coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee.
Whole beans coffee
Whole bean coffee is marketed whole and the responsibility of grinding the beans is left on the buyer. Commonly, whole beans are grounded just a few moments before brewing so the taste of the coffee is more complex and fresh compared to ground coffee.
Coffee capsules are the plastic containers with an aluminium foil seal, with ground coffee contained inside. The capsule is either part of an open or closed system; open systems allow for a broader range of product to be use in the machine, because there are many manufacturers whose capsules are compatible with that machine.
A coffee pod is the coffee making equivalent of the teabag: a pre-portioned serving of coffee wrapped in paper filter, ready to be infused with water.
Viet Huong's Coffee Flavours
|Tongka – Ali|
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Discover about coffee
Instant is the most popular and continues to see strong growth in NPD: 35% CAGR (2015-2019). However, stronger growth in NPD can be seen in whole bean products, increasing by 40% over this period.
A concept growing in popularity in this region, bringing the convenience of instant but the taste of ground coffee, are so-called ‘drip’ products. Launches of these increased by 38% CAGR; faster than that seen for pods at 22%.
Indulgence remains a priority for many consumers, especially considering the restrictions that have been in place throughout 2020, which has seen many consumers seeking convenience and indulgence while staying at home.
TRADITION WITH A “TWIST”
With the current health situation, consumers are actively searching for the comfort of flavours they are familiar with, such as caramel, vanilla and hazelnut. However, as consumers are looking for more elevated products, we can expect more complex flavour pairings with dessert-inspired recipes and spices.
One key emerging coffee indulgence for consumers everywhere and particularly in the US and Canada is the rise of non-dairy milk toppers: almond, coconut, oat…
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COFFEE is one of the most widely consumed beverages in the world.
COLD BREW COFFEE is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee.
The market for cold brew coffee was valued in 2017 at 321 million U.S. dollars, and is expected to reach a staggering 1.4 billion U.S. dollars in market value by 2023.
See trending products: