Beverages Flavours

What we have

  • Emulsions and clouding agents for carbonated soft drinks and non-carbonated beverages such as orange, lemon, cola, etc.
  • Liquid flavours for fruit juices, noncarbonated drinks, jellies, jelly drinks, coconut jellies, energy drinks, etc.
  • Powdered flavours for instant beverages such as instant coffee or tea, etc.
  • Flavours for alcoholic drinks such as liqueurs, spirits, beer, cocktail, etc.

Some Applications:

Carbonated soft drinks: A fluid infused with carbon dioxide and consumed for hydration or refreshment, such as a cola or other soft drink.

Non-carbonated beverages:

are soft drinks without carbon dioxide and sparkling taste and they include fruit punch, fruit drinks, ice tea, coffee with sugar, and sport drinks

 Fruit juices: is the liquid that can be obtained from a fruit. 

Jelly: a sweet, clear, semisolid spread or preserve made from fruit juice and sugar boiled to a thick consistency (such as coconut jelly)

Energy Drinks: any of various types of beverage that are considered a source of energy, especially a soft drink containing a high percentage of sugar and/or caffeine or other stimulant.

Sports drinks: are a special type of beverage which provides the body with water and other necessary fluids containing CARBOHYDRATES and ELECTROLYTES. Sports drinks are an alternative to replenish losses due to an intense physical activity. they can be classified into three different types: isotonic drinks, hypotonic drinks, hypertonic drinks

Flavoured Water: A category of beverage marketed as water which contains an array of additional ingredients, including natural and artificial flavours, sugar, sweeteners, vitamins, minerals and other “enhancements”. Most enhanced waters have fewer calories than similarly sized non-diet soft drinks.

Tea: a hot drink made by infusing the dried crushed leaves of the tea plant in boiling water.

Infusion: a drink made with herbs in hot water that is usually taken as a medicine

Liqueurs: is a sweet and flavoured distilled spirit. Liqueurs are commonly flavoured with herbs and spices, creams, fruits, flowers or nuts. In most cases, liqueurs are rather sweet, syrupy and rarely aged. They usually have a much lower alcohol content, often between 15-30% ABV.

Today, with many of the traditional spirits such as vodka being flavoured, it has become rather difficult for many to distinguish between Spirits and Liqueurs.

Spirits: The SPIRITS category (also called “Liquors”) designates a wide range of alcoholic beverages produced by distillation of fermented raw materials: grains, fruits or flowers. The category includes : VODKA, GIN, WHISKY , RUM, TEQUILA and BRANDY with ABV* levels between 35% and up to 60%. Fruits, herbs and plants infusions are commonly used to flavour and give a twist to traditional recipes.

Hard seltzer: is an alcoholic sparkling water, crystal clear and low in sugar, positioned as a trendy and healthy alternative to wine and beer. This drink, halfway between a soda and cocktail, was born in North America. Thanks to their low sugar and low calorie content, hard seltzers are primarily aimed at consumers concerned about their figure.

Beer: an alcoholic drink made from yeast-fermented malt flavored with hops.

Cocktail: an alcoholic drink consisting of a spirit or several spirits mixed with other ingredients, such as fruit juice, lemonade, or cream.

Viet Huong's Beverages Flavours

If you have any additional questions or require further clarification, please, do not hesitate to call us or send us an email.

Contact us:

Hotline: (028)3 551 2778 (ext: 201)

Discover about beverages:

While carbonated soft drinks remain the LEADING SUBCATEGORY in value terms, relatively limited innovation opportunities and the increasingly concentrated nature of the market have RESTRICTED LEVELS of NEW PRODUCT ACTIVITY.

For example in the US, carbonates continue to lead the market in value terms, but they have LOST VOLUME LEADERSHIP to bottled water.

The carbonates subcategory continues to struggle in the face of concerns about CALORIE & SUGAR CONTENT and the GROWING DIVERSITY of other beverage options.

HEALTH CONCERNS are driving product developments with low-calorie and sugar-free in the top health claims. Concerns over artificial sweeteners are running alongside interest in reducing sugar content. Thus resulting in the RISING USE OF NATURAL SWEETENERS and low calorie/low sugar sweet blends.

As consumer preferences are shifting toward foods that are more ORGANIC, made from NATURAL INGREDIENTS and free from CONTROVERSIAL INGREDIENTS such as sugar, regular carbonated soft drinks are not a sustainable option anymore.

There is shift in consumer awareness about HEALTH and WELLBEING and a desire for CLEANER and SAFER food products.

On the other hand, EXOTIC and UNUSUAL FLAVOURS remain a key element for ADVENTUROUS CONSUMERS seeking new experiences through taste.

Manufacturers are looking for new ways to BLUR BOUNDARIES and CROSS CATEGORIES to develop products that appeal to consumers who want to explore bolder flavours, novel colour combinations and MULTISENSORY FOOD EXPERIENCES.

HYBRID INNOVATION is particularly appealing because it provides an option to reap other HEALTH BENEFITS: real fruit juice, added caffeine, botanical extracts…

TOP FLAVOURS

 

See trending products:

NEW!!!2019-02 – Market Review — Carbonated soft drinks – En

New!!!2020-11 — Market Review – Carbonated Soft drinks – En

Juices and Juice beverages are non-alcoholic drinks made from or containing a certain amount of fruits juices or vegetables juices. Some are sold as fresh beverages while others may be stored at room temperature.

Even though, juices and juice drinks still benefit from a healthy halo, growing concern is arising surrounding the sugar content, portion control and the lack of fibres.

SEVERAL TYPES of juice based beverages are available depending on the process:

See trending products:

NEW!!!2019-02 – Mini Market Review — Juice based beverages – En

Increasing scientific evidence of the benefits of NUTRITIONAL SUPPLEMENTATION led to consumers interest in the incorporation of nutrient premixes to SUPPORT A HEALTHY DIET.

Overall, consumers are looking for MORE PRECISE EXPLANATIONS of what their bodies need to keep up with modern day society.

As consumers become more mindful of what they are consuming they have also upped their demand for MORE NATURAL INGREDIENTS. As a consequence , the industry will be seeing more NATURAL FOCUSED ENERGY PRODUCTS.

We also notice a trend towards the use of EXTRACTS in premixes. Companies are no longer just using vitamins, minerals and amino acids. They are also turning to extracts with health benefits, such as GREEN TEA and GUARANA.

There is a LARGE CONSUMER MARKET for energy drinks, with consumers being more aware of the benefits of certain ingredients and asking for HIGH-QUALITY PRODUCTS.

Following whey protein, which has been adopted by the mass market channel, BCAAs (Branched Chain Amino Acids) are likely to be the NEXT GROWTH AREA.

Driven by an interest in all things “natural”, companies are also starting to use concentrated CAFFEINE INGREDIENTS FROM NATURAL SOURCE, usually derived from green coffee bean extract or green tea.

2018-11 – Market Review — Energy drinks – En

Increasing scientific evidence of the benefits of NUTRITIONAL SUPPLEMENTATION led to consumers interest in the incorporation of nutrient premixes to SUPPORT A HEALTHY DIET.

Overall, consumers are looking for MORE PRECISE EXPLANATIONS of what their bodies need to keep up with modern day society.

As consumers become more mindful of what they are consuming they have also upped their demand for MORE NATURAL INGREDIENTS. As a consequence , the industry will be seeing more NATURAL FOCUSED ENERGY PRODUCTS.

We also notice a trend towards the use of EXTRACTS in premixes. Companies are no longer just using vitamins, minerals and amino acids. They are also turning to extracts with health benefits, such as GREEN TEA and GUARANA.

Sports nutrition is EXPANDING BEYOND ITS CORE base of bodybuilders and athletes to those focus on health and fitness.

This broader sports nutrition audience is asking a lot. They want CLEAN LABELS, NUTRITIONAL AND FITNESS RELATED BENEFITS and CONVENIENCE.

Hence the demand for sports nutrition will continue to SOAR. The sports market is forecast to continue growing by 8% annually, with WHEY PROTEIN POWDER and PROTEIN READY-TO-DRINK being the two most significant and fastest growing product categories.

See trending products:

2018-11 – Market Review — Sports drinks – En

Tea is now the most consumed drink in the world after water.

Tea is mainly cultivated in ASIA: China, India, Sri Lanka and Indonesia.

There is a LARGE VARIETY OF TEAS, but they all originate from the same plant. The main difference is the degree of FERMENTATION the tea leaves are allowed to undergo.

WHITE TEA and GREEN TEA are non-fermented and very light fermented teas. White teas are more delicate and rare, some being made only from the buds of the plant.

BLACK TEA is fully-fermented while OOLONG TEA (blue tea) is semi-fermented (the fermentation is stopped earlier by a roasting process).

See trending tea products:

New!!!2020-07 — Mini Market Review – Hot Beverages Tea – En

While tea is the second most consumed beverage in the world after water, infusion is the NEW EMERGING TREND among health-conscious people.

Today, herbal infusions made from ANY PLANT PART other than the leaves of the tea bush are know as herbal tea, tisane or infusion.

Rising awareness about the benefits of infusion as “ORGANIC”, “CAFFEINE-FREE” and “HEALTHY” is increasing across the globe.

Due to intense competition, the commercial success of infusions depends on the SUPERIOR QUALITY OF FLAVOURS.

Consumers are increasingly aware of the potential adverse effects of EXCESSIVE CAFFEINE INTAKE, hence favouring caffeine free options.

Consumers tend to turn towards MORE NATURAL MEDICATIONS for the healing of minor disorders, suggesting that the global infusion market has a BRIGHT AND SUSTAINABLE FUTURE ahead.

See trending products:

2018-07 – Mini Market Review — Hot beverages – Infusion – En

With GROWING CONCERNS over obesity and diseases associated with obesity, the preference for LOW CALORIE DRINKS has risen considerably over the last few years.

As a result, consumers have migrated away from sugary juice and carbonated drinks looking for HEALTHIER ALTERNATIVES for themselves and their families.

ALL-NATURAL and WELL-BEING are the most sought after claims in the FLAVOURED WATERS & ENRICHED WATERS category.

FUNCTIONAL INGREDIENTS such as vitamins, minerals but also cannabidiol and caffeine, add VALUE to the category.

See trending products:

2020-05 — Market Review – Flavoured waters – En

Hard seltzer is an alcoholic sparkling water, crystal clear and low in sugar, positioned as a trendy and healthy alternative to wine and beer.

This drink, halfway between a soda and cocktail, was born in North America.

Thanks to their low sugar and low calorie content, hard seltzers are primarily aimed at consumers concerned about their figure.

See trending products:

New!!!2020-09 — Mini Market Review – Hard Seltzers – En

 

According to a “Statista” report, the worldwide SPIRITS & LIQUEURS MARKET is expected to grow annually by 3.2% over the forecast period 2019 – 2023. Revenue amounts to €392 bn in 2019 and should reach €445 bn in 2023 . The average PER CAPITA CONSUMPTION stands at 4.5 L in 2019.

LIQUEURS is the biggest subsegment of the spirits category (€187 bn in 2019), followed by WHISKY (€76 bn in 2019) in second position and BRANDY (€60 bn in 2019) in third position.

Consumption of liqueurs in ASIA-PACIFIC is expected to increase due to the growing young adult population and the growing consumption of high-quality liqueurs. However, EUROPE is predicted to be the fastest growing region.

Escalation of better-for-you drinks market, fueled by HEALTH CONCERNS should restrict the market growth in the future. Introduction of HEALTHIER VARIETIES of spirits and liqueurs is expected to offer LUCRATIVE OPPORTUNITIES for market players.

See trending products:

NEW!!!2020-10 — Market Review – Spirits Liqueurs – En

With vodka being a particularly good flavour carrier, we’re looking for INTENSE, WELL-ROUNDED, BOLD flavours with impact. They also need to have a more natural profile, steering clear of overly artificial taste.

The entire distilled spirits industry continues to grow as more drinkers begin to explore their options and increase their interest in mixing up great COCKTAILS. Still Ready-To-Drinks remain a CONVENIENT and POPULAR option.

VODKA-BASED LIQUEURS can be easily adapted for several uses: as a chilled SHOT, mix with juices to create a COCKTAIL or just diluted with LEMONADE or SPARKLING WATER.

Alcopops are SWEET DISTILLED BEVERAGES with a low alcohol content (<15%Vol).

Primarily aimed at a YOUNG TARGET, they are conditioned in convenient and nomad packaging.

The underlying natural trend is also impacting alcopops. They swop their flashy packaging for simpler, plainer version. Recipes now include JUICES, NATURAL EXTRACTS and NATURAL FLAVOURS.

In a large and highly competitive market, DIVERSIFICATION STRATEGIES are essential to keep consumers engaged. They may focus on product quality, experiential marketing, brand identity, price or PACKAGING.

Clearer communication on processing can give a more PREMIUM FEEL. The three launches down below feature a chic and refine VISUAL IDENTITY and a unique MANUFACTURING PROCESS.

The use of specific ingredients may help CREATING VALUE and arouse CONSUMERS CURIOSITY enough to step out of their COMFORT ZONE and try something new.

An increasing number of global vodka launches feature claims around SUSTAINABILITY, ETHICAL BEHAVIOURS and the ENVIRONMENT.

See trending products:

2018-08 – Mini Market Review — Vodka & Flavoured Vodka – En

Though cordials present NUMEROUS ADVANTAGES, consumers continue to associate them with ARTIFICIAL PRODUCTS, full of SYNTHETIC FLAVOURS and COLOURS.

Manufacturers are willing to turn the tide through RECIPE MAKEOVERS, creating added value through MORE NATURAL CLAIMS:

Beyond the main consumer brands market, natural claims are beneficial to more sophisticated brands. Those premium cordials are marketed as more AUTHENTIC thanks to sophisticated packaging and more specific flavours.

Creating added value for cordials through more natural claims such as the quality of ingredients, the fruits content, the low sugar content as well as the organic aspect.