VietnamNet: https://tintuconline.com.vn/hanh-trinh-hanh-phuc-cua-cong-ty-huong-lieu-30-nam-tuoi-5072888.html
Founded in 1995, Viet Huong has successfully developed over 20,000 flavours. Viet Huong has played a pivotal role in the success of numerous leading domestic brands.
“Take pride in how far you’ve come. Have faith in how far you can go. But don’t forget to enjoy the journey.” Mr. Nguyen Tuyen, Chairman of Viet Huong Flavour and Fragrance JSC, was citing Professor Michael Josephson — Founder of the Joseph & Edna Josephson Institute of Ethics in Los Angeles — during his speech at the company’s 30th anniversary celebration on the evening of October 10th.
Mr. Nguyen Tuyen – Chairman of Viet Huong Flavour and Fragrances JSC
According to Mr. Tuyen, Today, as we gather here in celebration, what we sincerely wish to share with you is not merely the pride of our past achievements nor the ambitions for the future, but the excitement, fulfillment, and meaning that we have found throughout this entire remarkable journey. “What makes a person happy?” he asked, noting that it is difficult to provide a truly complete answer. However, Harvard University launched the world’s longest research throughout ¾ of a century to understand this. They took in thousands of college students, professors, and employees of the school and of Boston city.
Every year, or after a specific period of time, they would quiz these subjects about their marital status, family relationships, careers, etc, and evaluate their happiness level. After 75 years, the researchers compiled the statistical data for evaluation and analysis, finally discovering the answer to the question: “What makes a person happy?”
The answer is very simple.
What makes people truly happy is not money, fame, or power, but the “relationships” – connections between human beings.
“It is the relationships between us that make us happy,” Mr. Tuyen said.
Partners and customers joined Viet Huong Flavour and Fragrance JSC’s 30th anniversary.
Another interesting finding from this research is that those who frequently serve others will be 6 times happier than those who do not.
“This has been the core meaning of our thirty-year journey: to be able to serve our customers, partners, and our beloved colleagues!” the Chairman of Viet Huong concluded his brief speech to a warm round of applause from the audience.
Indeed, Viet Huong is thriving in happiness. The partners they serve hold the company’s capabilities in high regard.
Mrs. Vuong Buu Linh — Co-founder, Member of the Board of Directors, and Executive Deputy General Director of KIDO Group — speech at the 30th Anniversary of Viet Huong Flavour and Fragrance JSC.
Mr. Nguyen Dang Hien, CEO of Tan Quang Minh Manufacture & Trading CO., LTD (Bidrico), expressed that he is most impressed by the leadership style at Viet Huong. The company’s actions always align perfectly with their promises—this is key to Tan Quang Minh’s partnership with Viet Huong for the past 30 years.
A representative from Moc Chau Milk shared that Viet Huong is a responsible and very highly capable supplier. Meanwhile, Mrs. Vuong Buu Linh, Executive Deputy General Director of Kido Group, noted that throughout their 30-year partnership, Viet Huong has consistently delivered high-quality services. Furthermore, the creativity and uniqueness of Viet Huong’s flavours have enriched Kido’s product lines, helping the Kido brand stand out in the market.
Established in 1995, Viet Huong specializes in manufacturing food flavours, cosmetics fragrances, and extracts. We are proudly the main supplier of hundreds of major brands in Vietnam.
For over two decades, Viet Huong has been the exclusive partner of Expressions Aromatiques (France). Currently, the company possesses one of the most extensive fragrance and flavour libraries in the country. Furthermore, its rigorous production processes ensure that every product is of premium quality and meets the highest food safety and hygiene standards.
Mr. Eric Girone, Chairman of Expressions Aromatiques (France) — a strategic partner of Viet Huong since its earliest days — speech at the event.
Notably, Viet Huong’s flavours are developed specifically to meet customer requirements. Our food flavouring solutions are customized for each project to create unique products. For instance, we innovate flavours for a wide range of food categories, including dairy, candy, bakery, and savory products.
Viet Huong is also a market leader in the domestic production and supply of compound seasonings and extracts, specifically tailored for instant noodles, sauces, condiments, and so on.
It is estimated that the company’s team of experts has successfully developed over 20,000 flavours over the past 30 years.
Beyond these achievements, to fully leverage the potential of high-quality ingredients, the flavorists at Viet Huong have also crafted breakthrough formulas.
To foster long-term relationships with customers, Viet Huong prioritizes absolute confidentiality. Furthermore, driven by a spirit of innovation and grounded in insights from consumer behavior and market preferences, Viet Huong has successfully understood and accurately anticipated flavour trends across diverse markets.
As a result, we provide tailored flavouring solutions that allow partners to create truly unique and stand-out products in the market.
Sharing about the vision, Mrs. Nguyen Thuy Quynh, the Founder and CEO of Viet Huong, said: “Viet Huong aspires to be a pioneer in flavour and fragrance in the domestic industry while rising to compete alongside the world’s leading fragrance and flavour-houses.
“Viet Huong wants to provide our customers with the most exquisite flavours that are rich in Vietnamese identity,” she shared. “While reaching new heights will bring challenges, it will be an incredibly exciting journey,” the CEO added.
